Galatians 5:13-26
- Love 1 John 4:8
- Holiness 1 Peter 1:15,16
- Excellence Ecclesiastes 9:10
Love endorses the brand of God
Holiness endorses the brand of God
Excellence endorses the brand of God
The most famous and well-regarded athletes score lucrative contracts by lending their celebrity to corporations who want the public to associate their brands with the athlete’s image. The athlete wears clothing with the brand’s logo or extols the virtue of their product and in return gets really big check. When athlete endorsements work, they work for both parties. But, most endorsements come with moral clauses that allow the company to exit the contract if the celebrity lands in trouble or otherwise tarnished his or her reputation. Believers in Christ must represent the Kingdom of God. The Kingdom of God is a brand that is governed by his word. If we profess to be Christians would should represent the brand wherever we go.
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